The Change Lab
®
: a platform for change
In
order
to
quickly
develop
a
new,
creative
and
feasible
business
model,
we
make
use
of
a
procedure
that ensures the requirements of success: the Change Lab.
•
The
Change
Lab
is
a
physical
place
separated
from
daily
business
where
the
team
members
of
the
project
meet
approx.
3
days
a
week,
every
other
week
(approx.
30%-40%
exemption).
It
provides
a
change
platform
which
enables
the
team
members
to
try
out
and
experience
the
new
and creative procedures.
•
The team members originate from all main functional areas which are affected by the project.
•
The
team
members
are
“change
agents”
and
“entrepreneurs”,
i.e.
they
distinguish
themselves
by
means
of
great
expert
knowledge,
creativity
and
readiness
for
risk,
leadership
abilities,
external
contacts as well the readiness to learn and social competency.
Change Lab benefits
- Due to the Change Lab
•
team
members
can
consequently
disconnect
from
their
current
structures
and
working
procedures
in
order
to
develop
a
radically
new
business
model
with
the
resulting
improvements
of
revenues,
quality, costs, service level and reaction rate.
•
time
is
saved
in
comparison
with
a
traditional
approach,
since
the
current
state
of
knowledge
of
the
company
/
business
division
is
present
and
immediately
available
within
the
Change
Lab.
Therefore a target model can be quickly developed in a goal-oriented way.
•
the feasibility and practicability of the new business model is guaranteed by the team members.
•
The
most
important
requirements
for
a
fast
and
successful
implementation
of
the
new
business
model
are
provided
by
including
the
high
performers
of
the
main
functional
areas
and
due
to
a
high acceptance in the whole company.
Change
Lab
methodology
-
In
developing
the
new
business
model
the
team
members
are
equipped
and supported with the following “tools”:
People
- Ongoing "high performance team" training and coaching
•
Build
up
of
a
team
that
distinguishes
itself
by
means
of
a
search
for
challenges
and
exceeding
expectations as well as
•
Development of team members who feel responsible for and actively support one another
Team members
•
“Cross-functional
team
composition",
i.e.
the
consideration
of
all
corporate
areas
(and
customers)
increases the acceptance and ensures an holistic approach
•
"Team
members
are
entrepreneurs
and
change
agents",
i.e.
the
team
members
implement
the
new business model throughout the whole company as “entrepreneurs” and “change agents”.
Framework
conditions
-
The
lab
provides
a
safe
environment
which
encourages
to
“try
out”
and
enables
to “experience” the new business models:
•
physical requirements: e.g. telephone, workstation, printer, etc.
•
organisational
/
cultural
requirements:
e.g.
exemption
from
daily
business,
club
atmosphere,
anxiety-free space, mistakes are permitted, etc.
Principles and tools
•
"Thinking-from-the-outside-to-the-inside": customer requirements determine the reorientation
•
"Thinking-from-right-to-left":
determining
goals
and
features
of
performance
of
a
new
business
model
in
advance,
while
the
as-is
analyses
are
only
applied
in
terms
of
quantification
and
for
describing the gap of potential between the new business model and today’s as-is situation
•
"Time boxing": creating time pressure for focussing on the most important
•
"80/20 rule": the first 20% of the time generate 80% of the results - 80% accuracy are sufficient
•
"Iterative
approach":
detailed
elaboration
of
the
controlling
model
by
means
ofsame-time
precisioning
of
all
model
components
and
continuous
feedback
of
the
previously
learned
in
the
ongoing elaboration.
This
principle
of
procedure
considerably
differs
from
traditional
project
management
and
enables
a
targeted
project
flow,
despite
the
complexity
of
the
aspirated
changes.
It
especially
facilitates
overcoming
resistances
and
avoids
“silting
up
effects”.
We
applied
and
further
developed
this
change
management
principle
with
a
lot
of
success
worldwide.
Formation
et
coaching
continus
aux
principes
des équipes performantes: ("High Performance Teams").